When you develop a cleaning routine, be sure to reference your area rug's warranty information for specific care requirements as recommended by the rug manufacturer.
Vacuuming should be a part of any rug cleaning routine. Regular vacuuming can help your rug retain its beauty and extend its useful life. In light to medium traffic areas, you should vacuum twice a week. In areas that see a lot of foot traffic, you may want to vacuum every day.
Take care when vacuuming shag rugs not to use a beater bar or vacuum brush, as these can cause long yarns & fibers to wrap around them and become damaged. Disconnect these features of your vacuum according to your vacuum owner's manual and set your machine to the lowest height setting for the best suction.